Monday, April 6, 2009
How Weather Affects the Effect
The last few days are a classic spring in KY case study. Which gives an interesting chance to get into the psychology of how that affects buyers and sellers. One of my theories on real estate is that this time of year your clients motivation, and activity are directly affected by the weather. Take for instance this past weekend, weather was nice and sunny and people were driving around and the activity was high. Today its cold and about to snow and the activity is way down as a result. I relate it to the mindset of the economic factors that are currently in place, the "economic incentives to buy", i.e. tax credits, super low rates, high inventory, natural cycles, etc., are like the weather. When they are good, its good. When they are bad, its bad. But at some point both reach a tipping point, and too much of a good thing gets old and as a result has little effect. And it takes a little blip in the cycle, like the weather today, to cause you to step back and realise how nice it really was yesterday. So if you didn't take advantage of yesterdays weather, don't let the other good things pass you by don't wait for the next sunny day. Because you never know when that will be, and then when the incentives slowly start going away, you will be wishing you hadn't.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment